Brands are media companies.

We help companies create new types of marketing assets and deliver thinking that challenges the status quo. We help them better monetize their audience, and that often times means extracting value from areas that have long been dormant or underleveraged.

When brands act like media companies, their own marketing becomes more efficient, their thought leadership improves, and they expand both how they reach customers and the value they provide their audience. 

We help companies derive advertising and sponsorship revenue from places they never knew existed. Sometimes that means creating new products such as a digital game, a documentary, a podcast, a reality show, or a host of other media properties.

Residual helps brands become better media companies. 

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