Media is an asset, not an expense.

Media investments are evolving.

We believe ad dollars originally slated for media buys can be invested in programs that account for both ROI and ROAS. This creates a more strategic approach, one where return on ad spend could see an exponential return based on equity growth.

We also believe that strategy can include equity arrangements, property development, distribution partnerships, or production underwriting. We believe companies can leverage startups as a competitive threat.

At the end of the day, companies are looking to maximize value creation. Innovation opportunities exist for companies to rethink not only how they invest their media dollars, but what they can gain from new and different types of investments, and they can rethink metrics that may play a greater role in the success of their company.

Residual is changing the way marketing dollars are invested.

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