Audience development is product development.
Residual helps companies own audiences. Whether it is building your own audience through property development or partnering with the next media platform, property development aligns perfectly with key metrics.
Property development opens new opportunities. Media properties can align a brand with a purpose, it can expand the customer journey, it can augment CRM and enhance a data-driven strategy. It can increase revenue, grow your customer base, and media properties can open up new ways to partner.
Imagine if Pepsi had invested in Instagram early on. Imagine if they invested as much time in audience innovation as they do in product innovation. Every company should be intent on disintermediating itself.
Residual helps companies develop, grow, and engage audiences.
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